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Options aren't a luxury; they're expected with the 2016 Hyundai Genesis. This full-size luxury sedan can come as lavishly or as comfortably equipped as you like -- but it's going to going well-appointed no matter how you dress it.

The Genesis boasts such standard niceties as soft-touch cabin materials, an eight-inch touchscreen, the Hyundai Blue Link telematics system, a hands-free trunk, and navigation -- and even then there are many more amenities to choose from. And while the interior is star-studded with high-tech features, the dashboard boasts a straight-forward design and an

Whether you're in it for the food and beer, the game itself, or just the hilarious commercials, Super Bowl Sunday has a little something for everyone. This year marks the Hyundai brand's first year as the official automotive sponsor the NFL, so needless to say, we're expecting to see some pretty great television spots from the esteemed automaker.

In fact, Hyundai recently released one of the four ads they will be showcasing during the big game to its official YouTube channel, so you can see it here first!

Technology is always marching forward and the future of automotive convenience is an exciting prospect! Some think it's more powerful engines, some think it's better fuel efficiency, and some think it's more comfortable interiors that make you feel like you're on vacation every time you take the wheel. However, for our favorite South Korean automaker, it's increased convenience when you're just trying to learn about all your vehicle has to offer inside and out.

It's a crazy world out there, and it's important for each of us to be able to have a nice, quiet place to which we can retreat when we need a moment's peace. For some of us, we find refuge in the great outdoors; others retreat to a library or bookstore to get lost in their own little world.

Interested in experiencing the calming effect driving the new Hyundai Genesis can have on you? Visit us here at River Oaks Hyundai and allow us to arrange a test drive at your earliest convenience.

When you're heading off to see your favorite team play, we want nothing more than for you to travel there in style and comfort. The 2016 Hyundai Tucson has arrived and this compact crossover offers a ton of interior space - up to 61.9 cubic feet! - so you'll always be prepared with the proper equipment for the tailgate party. Also, in related news, the South Korean automaker has become an official sponsor of the NFL! Take a look below to learn more and have a laugh on your Friday afternoon: